Marketing Strategy Creation

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Digital Marketing Strategy Creation

Today, businesses have access to a variety of digital platforms and tools, each requiring time and money to implement and manage. Understanding which options align best with your specific goals is crucial to avoid wasting resources. A solid digital marketing strategy helps you make the most of the tools and approaches that are essential for your business’s success.
Since 2024, REACT’s team of marketing and sales experts has collaborated with clients to develop customized strategies that deliver measurable outcomes. Through detailed, immersive sessions and workshops, we examine every aspect of your business to uncover actionable opportunities that align with your growth goals.
Our approach is tailored for both established businesses and funded startups, regardless of size. We craft your strategy around key elements such as messaging, content, social media, lead generation, data collection, lead nurturing, and maximizing the use of CRM for your business.
We follow a structured rollout process divided into five key stages: starting with the initial immersion and workshop phase, followed by industry and competitor audits and analysis. Next, we create your customized strategy and implementation plan, and finally, we establish KPIs, reports, and reviews.

Outstanding digital marketing results are not achieved by chance.

Strategy should be the foundation of every digital marketing initiative. Without it, opportunities and investments can be squandered.
REACT adopts a holistic approach to marketing and sales strategy, covering every aspect of brand awareness, lead generation and management, along with customer feedback and referral rates. With all of these elements in place, your business will fully capitalize on its revenue opportunities.
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What are the components of a digital marketing strategy?

  • Content Marketing: To gain online visibility, it’s essential to produce relevant, valuable, and well-optimized content, such as website blogs, social media posts, and videos. This content is designed to spark interest in your products or services while positioning your business as a leader in your industry. Our digital marketing strategies take into account the type of content you should create to effectively reach your specific target audience.
  • Social Media Marketing: Platforms like Facebook, TikTok, LinkedIn, and Instagram are essential for marketing your business. Social media offers various tools, including posts, reels, and paid ads, to engage your audience. When used effectively, social media can help you connect with your ideal target audience and convert them into leads.
  • Search Engine Marketing: SEM strategies aim to make your website rank highly in search engine results for terms and keywords relevant to your business. NEXA can assist businesses with implementing various methods to get their website ranking, including search engine optimization and pay-per-click marketing.
  • Email Marketing: With the rise of personalization and advanced segmentation through CRM technologies like HubSpot, email marketing has become increasingly effective. It’s an excellent strategy for boosting brand awareness, nurturing leads, and retaining customers. This method enables you to gather and analyze data while tracking email campaign performance. Our team has successfully implemented HubSpot CRM platforms for numerous businesses to harness these opportunities. Email marketing strategies help you gain insights into the buyer’s journey and create campaigns that turn leads into loyal, paying customers.
  • Lead Generation: A strong digital marketing strategy can provide your business with a predictable flow of qualified sales leads. NEXA will assist you in producing Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) with a successful lead-generation process in place, as part of your business’s overall digital marketing strategy.

STEP

01

Discover Phase: Research

The strategy foundations are built through a blend of independent research and workshops with key stakeholders.

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React Digital Marketing Experts

STEP

02

Audit Benchmarking

Competitor analysis, evaluation of owned assets, and benchmarking using industry and historical data.

STEP

03

Full Strategy & Plan Creation

Creation of a comprehensive digital strategy that includes marketing, sales, and service.

React Digital Marketing Service Image
React Digital Marketing Service Image

STEP

04

Rollout

Setting KPIs and preparing reports before executing the approved strategy.