How much should a website cost in Pampanga?
We benchmarked our own price list against published competitor rates in September 2026. Here are the real numbers, what moves them, and the five questions that tell you whether a quote is serious — including where our own pricing is honestly high.
In Pampanga, a basic business website costs ₱15,000–₱40,000, a standard one ₱40,000–₱80,000, an online store ₱60,000–₱150,000, and a custom web application ₱150,000–₱500,000+. Those are published local agency rates, not estimates. What you should pay depends far less on page count than on whether anyone is accountable for the result.
The published local rates
We benchmarked our own price list against competitors in September 2026 — including one agency based near Clark that publishes its ranges openly, which is rare and to their credit. Here is what the Pampanga market actually charges:
| Tier | Local Pampanga rate | What's typically included |
|---|---|---|
| Basic business website | ₱15,000–₱40,000 | 3–5 pages, mobile responsive, basic SEO setup |
| Standard business website | ₱40,000–₱80,000 | More pages, custom sections, blog, third-party integrations |
| E-commerce | ₱60,000–₱150,000+ | Catalogue, cart, payment gateway, shipping, analytics |
| Custom web app | ₱150,000–₱500,000+ | Booking systems, portals, tailored functionality |
Nationally the picture is similar but wider: agencies quote roughly ₱50,000–₱200,000 for a corporate site, ₱120,000–₱250,000 for e-commerce, and ₱300,000–₱1,000,000+ for custom web applications. Philippine development rates sit around ₱1,000–₱3,700 per hour depending on seniority.
Why the same brief varies by 10×
Four things move the number far more than page count:
- Template versus custom code. A themed WordPress build is hours of configuration. Custom code is weeks of engineering. Both can be the right answer; only one of them is ₱20,000.
- Who writes the content. Copywriting and photography are routinely excluded from cheap quotes and are frequently the difference between a site that converts and one that just exists. Budget ₱18,000–₱55,000 for copy, ₱35,000/day for photography.
- Whether anything is measured. Analytics and conversion tracking that actually fire are a day or two of work. Without them nobody can tell whether the site worked — which is precisely why some builds skip it.
- What happens after launch. A build with no optimisation period is a guess that nobody ever checks. Thirty days of iteration against real behaviour changes the outcome more than any design decision.
What you're actually buying at each level
₱15,000–₱45,000 — get online credibly
Right for a new or very small business that needs to exist, look legitimate and take enquiries. Expect a template, your own copy, and limited support. This is a genuinely sensible purchase, and it is where most Pampanga businesses should start.
We compete in this band directly: Presence at ₱24,000 is one long-scroll page live in five working days, and Starter at ₱42,000 is three pages. Both are built from our component library with no custom design — that exclusion is what holds the price, and we publish it rather than discovering it with you halfway through.
₱75,000–₱185,000 — a site that does a job
Custom-ish design, real copy, content blocks you can update, proper analytics, and someone accountable for load speed. This is where a site stops being a brochure and starts being a lead source. Ignite sits at ₱75,000 for four pages; a Business site of 6–8 pages with editable content is ₱135,000.
₱285,000+ — differentiation
Bespoke art direction, 3D or motion, design systems, integrations. Worth it when your market is competitive enough that looking identical to everyone else costs you deals — most obviously in property and premium hospitality.
₱650,000+ — software, not a website
Portals, booking engines, listing platforms, internal tools. You're buying an operational system that replaces manual work, and the return is measured in staff hours and error rates rather than in enquiries. What moves that price, and the three cheaper answers that solve most enquiries, are on the web application development page.
Five questions that expose a bad quote
- What's the success metric, and will you put it in writing? A quote with no number attached is a quote nobody can be held to.
- Who owns the code, the domain and the ad accounts? The correct answer is you, transferred on final payment. Anything else is leverage being kept over you.
- What's the load time budget, tested on what device? "It's fast" tested on a laptop over fibre is not an answer in a country where most traffic is mid-range Android on mobile data.
- Is copywriting included? Usually not. Find out before you sign, not when the build stalls waiting on your text.
- What happens in the 30 days after launch? If the answer is "nothing", you're buying a guess.
Our own prices, and where they're honestly high
We publish the full rate card, and our benchmark found we run 1.5–4.6× above direct local competitors. That's defensible for custom software, 3D and anything with accountability attached. It's harder to defend at the commodity end: our ₱45,000 landing page costs more than some competitors' entire five-page site. If a basic site is what you need, the cheaper quote is the better buy, and we'd rather tell you that here than after you've paid us.
The right question isn't "what does a website cost in Pampanga." It's "what is this website supposed to change, and who is accountable for whether it does."
Get this priced for your actual situation
Prefer to compare the numbers yourself? The cost calculator puts these bands beside our rate card.
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