EngineeringFour routes and what each costs in fees and in engineering — plus the reconciliation failures that break these integrations months after launch, including one of ours that failed completely silently.
PerformanceIt is almost never the server. Google’s real thresholds, how to test on the phone your customers actually hold, the four causes that matter — and our own measured numbers, including what we refuse to publish.
HospitalityCommission runs 15–20%, so ₱500,000 a month in online bookings costs ₱75k–₱100k of it. The arithmetic against your own payout report, what 30% direct actually retains — and why cancelling the OTAs is the wrong move.
AI SearchThe AEO checklist you can run this week — crawler access, quotable content, schema, llms.txt — plus why guaranteed AI rankings are a lie, and how to measure something this opaque.
EnterpriseMost Freeport locators don't need a new website — they need to delete the spreadsheet three departments depend on. How to scope it, and the six questions procurement will ask your vendor.
In the worksWhat's coming next
- The Pampanga Business Digital Scorecard
- Direct bookings vs OTA commission: the resort maths
- Why your Meta cost-per-lead doubled
- Choosing between Shopify and headless in the PH
One teardown of a real local funnel per week, published openly. Want yours looked at? Volunteer it →
